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Generating More Leads from Your Existing Customers Thought we’d share this interesting piece from Forbes. It’s got some really fascinating insights on the future of our industry.
In it, Don Markland shares some of his perspectives. Here’s one point that we just thought was thought-provoking:
With the rise of social media‘s influence on customers’ buying decisions, B2B marketing and inside sales will continue to use multiple touch points to lead toward closing deals. In 2025, I expect that sales agents will be measured on how they influence accounts via social selling, social interaction and pushing of content — similar to how dials are measured now. This type of universalization could give way to the need to use dedicated inside sales companies.
Take a look at the rest of the article to learn more…