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Guiding Principles to Fuel Your Sales Strategy 
Generating More Leads from Your Existing Customers Here’s an interesting article from Entrepreneur. It’s called 5 Ways to Get Your Sales Strategy Back on Track.
There are some gems in it that we thought were really fascinating. Here’s one as an example:
Any good conversation involves people connecting, building a mutual understanding, forming some level of trust. Think back to a conversation in your personal life where you and another person felt comfortable and understood: Connecting in the context of sales works the same way. The salesperson and the prospective customer are comfortable, freely share information and reach a mutual understanding. This type of exchange helps uncover real opportunities, develop meaningful alignment, access deeper insights and opens the door to collaborative problem-solving.
For more of this article, just give the rest of the article a read…