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Generating More Leads from Your Existing Customers Came across this piece and thought it was really intriguing. It’s called How to Find New Customers for an Old Product.
There are some thought-provoking insights here that we thought we would share. Here’s one of them:
To engage your current audience — especially if you have a direct line of communication like email — you could encourage them to tell your story for you. A referral campaign, for example, can turn them into even stronger advocates and amplify your message.
To learn more, take a look at the rest of the article…